At the time of writing (3/08) this unit is offered for as low as ~$160 USD by multiple e-tailers.įor the purposes of this teardown analysis, we have assumed a lifetime production volume of 6.2 million units over a 2-year production lifetime (with no changes to hardware - specifically the enclosures).Īs a reminder, teardown volume production assumptions are primarily used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially). ![]() Suggested retail price $199.99 (pretty much the standard "official" retail price for competing equivalents as well), however was temporarily sold for around $149 USD and even less by some US brick and mortar vendors during the 2007/2008 holiday season. "3 rd Edition" (V3) Announced Augper TomTom's press release. ![]() TomTom One 3rd Edition Portable Navigation Device_(iSi) - Main PCB Bottom Target Market
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